DESIGN LEAD
BRAND &
PRODUCT
Focus Areas
I work at the intersection of brand and product. My focus is on ensuring that what a company promises and what people experience continue to strengthen each other as the business grows.
Projects
Kryk Mobile App
Designing a unique personal website to showcase a software engineer's portfolio.
Martino Identity
Visual demonstration for a smart layer identity that emphasizes modern typography.
Fintech Dashboard
Streamlining complex financial data into an intuitive, user-friendly interface.
Echo Audio
A complete visual overhaul for a premium audio hardware manufacturer.
More to explore
A wider collection of visual work, campaigns, and projects from over the years, bringing together work that reflects different stages of my career.
A collection of thoughts, observations, and approaches from over the years, going beyond the projects to share more of the experiences and influences that shape the person behind the work.
About Me
Download CVWhy choose me
Over the last 14 years, I've helped teams turn ideas into products, brands, and campaigns that people actually engage with. My work is grounded in defining and understanding the right problems, then building systems that make execution clear, scalable, and consistent.
Beyond design, I enjoy bringing people together around a common goal. Whether building processes, aligning stakeholders, or guiding teams through ambiguity, I believe strong collaboration is what turns good ideas into lasting results.
Design is constantly changing, and that's part of what keeps it interesting. I enjoy learning new technologies, experimenting with emerging tools, and finding practical ways to combine creativity with innovation.
Experience
Pocket FM
Senior Design Specialist
BYJU'S
Lead UI/UX
Veera
Product/Brand Design consultant
Myntra
Associate Designer
Jabong
Assistant Manager
Snapdeal
Senior Designer
Cannon Eye
Graphic designer
Global markets
Designed for audiences across 10+ global markets.
Tools
Experience Across Domains
Recognized Along the Way
These are a few recent moments that stood out to me. Public acknowledgements, project mentions, and reflections from people I've had the chance to work with.
Marvel, UEFA & X Takeover
Highlighted for contributions across some of Pocket FM's largest brand activations, including Marvel Entertainment partnerships, the company's first-ever X Takeover reaching 21M+ impressions, UEFA Champions League campaigns generating 7M+ Connected TV impressions, and nationwide audience experiences.
Shaktimaan Relaunch
Acknowledged for work on the revival of one of India's most iconic superheroes, helping reimagine a beloved character for today's audience through concept development, campaign design, AI-assisted exploration, and creative execution.
Contextual Marketing Campaign
Appreciated as part of the team behind a location-driven campaign that transformed a daily commuter pain point into a highly relevant and engaging brand experience through contextual messaging and audience-first thinking.
U.S. Brand Expansion
Credited for contributions to Pocket FM's large-scale U.S. brand takeover, bringing the platform to 350+ digital screens across Brightline stations during a key phase of international growth.
What Keeps Me Human
Family
This keeps me grounded.